YouTube's first logo consisted of the site's name in the Alternate Gothic typeface, with the word "Tube" being placed inside a red rounded rectangle, representing a television. This design is the longest used by the brand as of 2024, with it lasting 12 years.
In October 2006, Google announced that it had acquired YouTube for $1.65 billion in stock, which was finalized on November 13 of that year.
2011–2013
Designer:
Rebecca Garza-Bortman
Typography:
Alternate Gothic
Launched:
November 30, 2011
This modification of the YouTube logo was introduced in July 2011 as a part of the Cosmic Panda experiment, and it officially became the new logo a few months later. It has the red square in a darker color this time. Also, in late November 2012, the slogan "Broadcast Yourself" was retired. This logo first appeared on the website as of November 30, 2011 when YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites. This logo was still used on the "Add video to playlist" screen until 2020.
On December 19, 2013, the red rectangle was made lighter in color. Also, the word "You" was made more black and the shadow behind the word "Tube" was removed. This redesign may have been made to be in line with Google's redesigned 2013 logo.
2015–2017
Designer:
Unknown
Typography:
Alternate Gothic
Launched:
October 13, 2015
On October 13, 2015, the gradients were completely removed from the logo to coincide with the launch of its paid subscription service YouTube Red (now YouTube Premium). This redesign may have also been made to be in line with Google's new logo and its Material Design language.
YouTube New (custom-designed) Based on Alternate Gothic
Launched:
August 29, 2017
On August 29, 2017, YouTube updated its new logo for the first time in 12 years, consisting of the wordmark in "almost black" (#282828) and a slightly modified typeface (named "YouTube New") placed to the right of YouTube's previously redesigned universal icon, the play button, whose color is now pure red (#FF0000). The logo change is based on the play button emblem introduced in 2011. YouTube also made a design language called "Polymer" based on Material Design followed by the logo.
1 Developed by Amazon 2 Developed by HTC 3 Developed by Microsoft 4 Developed by Xiaomi 5 Developed by Samsung Electronics 6 Developed by Cyanogen Inc. 7 Aftermarket Android custom ROM 8 Developed by Huawei. Now used on HarmonyOS for Mainland China models only.. 9 Developed by Honor since 2021. Formerly developed by Huawei. 10 Developed by Vivo. 11 Developed by Vivo, For Mainland China models only. 12 Developed by Oppo
1 Developed by Amazon 2 Developed by HTC 3 Developed by Microsoft 4 Developed by Xiaomi 5 Developed by Samsung Electronics 6 Developed by Cyanogen Inc. 7 Aftermarket Android custom ROM 8 Developed by Huawei. Now used on HarmonyOS for Mainland China models only.. 9 Developed by Honor since 2021. Formerly developed by Huawei. 10 Developed by Vivo. 11 Developed by Vivo, For Mainland China models only. 12 Developed by Oppo